Incline Marketing Group https://inclinemarketing.com Advertising Agency in Utah Sat, 11 Apr 2020 03:19:55 +0000 en-US hourly 1 https://inclinemarketing.com/wp-content/uploads/2020/03/cropped-IMG-ICON-32x32.png Incline Marketing Group https://inclinemarketing.com 32 32 How To Amp Up Lead Generation From Your Website https://inclinemarketing.com/how-to-amp-up-lead-generation-from-your-website Sat, 29 Feb 2020 20:45:41 +0000 https://inclinemarketing.com/?p=3285 HOW TO AMP UP LEAD GEN FROM YOUR WEBSITE

Take your website from zero image to hero image

Your website is a lot like your bank account: either you check it all the time because you like what you see, or you try to avoid looking at it if possible because…well, it’s doing its thing and you’re doing yours.  

The problem there is your website can and should be one of your best lead gen (and, therefore, sales) tools.  With traffic flying in (optimally) from social media platforms, email, SEO and PPC efforts, and direct searches, your website should be pushing customers through the buying funnel, not away from you.  

But, with all the tools and tech and priorities you’re juggling, sometimes it can be hard to know where to start.  Here are five simple ways to step up your website’s lead gen game:

1. START WITH THE DATA

As with all your marketing decisions, building a website lead gen strategy needs to start with hard data.  Analyze your Google Analytics for basic things like time on site, most popular pages, bounce rate, and where your visitors are coming from.  

Once you’ve identified the sources of your highest traffic (your Facebook page, for instance), build out forms on those pages with special offers that lead to dedicated landing pages.  Keep those landing pages and offers up-to-date with interesting and relevant offers. This is a great way to build trust in your audience and establish relevance while still driving visitors through the funnel.

2. OPTIMIZE YOUR LEAD GEN PROCESS

Once you’ve gotten your data on lockdown, make sure all the holes in your funnel are plugged. Streamline the process to cut down on buyer fatigue.  Build out clear, inviting CTAs and consider pop-ups or sliders as visitors scroll your page. Create dedicated landing pages for your various products and traffic sources.  According to a 2018 HubSpot survey, companies with 30+ landing pages on their sites saw more than 7x the leads than sites with 1-5 landing pages.  And once a visitor clicks on your offer, they should be taken to a Thank You page with links to download the offered content or schedule a demo.  

Speaking of thank-yous, make sure your email automation is set up to send an automatic Thank You email once they’ve submitted the offer form.  This reinforces their decision to click and does wonders to build trust.

3. POLISH YOUR UX

Again, the name of the game here is ease-of-use.  Make it as easy for your visitors to take the desired action as possible.  Many times, this means cleaning up your UX design. Keep fonts simple and easy-to-read.  Make hero images exciting and relevant. Or consider replacing your static hero image with an explainer video—either videography or motion graphics. 

As stated above, make sure your CTAs are prominent and easy to understand.  If you need to bring in a design team or web developer to help you clean up messy site architecture, do it.  It’s well worth the investment.

4. EXPAND YOUR ARSENAL

When you’re ready to trick out your website even more, there is no end to the number of bells and/or whistles you can add on the back end.  Here are some that will get you the best bang for your buck

  • Call tracking – if you’re using multiple sources to generate phone calls (e.g., PPC ads, Facebook, and your website), a call tracking tool can help you turn those calls into usable data.  You can see which sources are generating the most calls and most tools record the calls, which can help you when training your sales personnel.
  • Live chat – this is a great way to get prospects to begin engaging with your company.  If visitors feel like their questions are important and will be answered right away, you can begin building trust with them on the first interaction.  Live chat also helps push prospects through the buying funnel by answering some of their initial questions, helping them move from awareness to consideration, or from consideration to purchase.  Most live chat tools are fairly inexpensive and will prove to be a valuable addition to your site.
  • Heat-mapping – when it comes to testing and optimization, heat mapping tools like crazyegg are a must.  These tools show you where visitors are clicking even where their cursors are hovering.  You can use this data to optimize site architecture, move CTAs around, and build a better experience for your visitors (i.e., one that leads to more sales for you).
  • Website personalization – a newer tool on the scene, website personalization does exactly what it sounds like: personalizes your website to the individual visitor.  This means that, based on data stored on that visitor or based on the link they clicked, they will get a different version of your site. Tools like Persosa can customize the site based on interest, segmenting your visitors by what they’re on your site for, which makes email marketing automation a breeze.  We live in the future—might as well enjoy the cool tech, right?

5. ON AND ON IT GOES

Perhaps the most critical piece of this lead gen puzzle is the follow-up.  And while that is another topic for another blog, there are a couple of critical factors here for your site.  

First is nurturing your leads.  Whether you take an old-school SDR/phone call approach (which is okay—just remember coffee is for closers) or whether you have a robust email marketing automation platform, make sure your site is set up to feed you these leads.  Email automation is the preferred method mostly because you can market to your visitors over and over with their permission. You can segment your visitors based on interest (gathered from your landing pages’ analytics) and then feed them content that gets them back onto your site, giving you another shot at selling to them.

Testing and optimization is also critical.  Using some of the tools mentioned here, you should be able to get an accurate picture of how your site is performing overall.  In sales it’s ABC—always be closing. With your website, adopt the ABT approach—always be testing. There are AB testing tools out there that can help you optimize everything from site architecture all the way down to the color of your CTA buttons.  Like an expert mechanic, keep tinkering until your website purrs. …which is obviously a metaphor for making you money. You get it.

 

Contact us for a FREE QUOTE today from a Premier Digital Advertising Company

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Top Reasons Why You Should Care About SEO https://inclinemarketing.com/why-you-should-care-about-seo Sat, 29 Feb 2020 20:38:01 +0000 https://inclinemarketing.com/?p=3280 It’s not just a buzzword (acronym); it’s the key to your company’s sales engine

Look, it’s not 2009 anymore.  We all know SEO is important. You might even think your website is search-engine-optimized.  But do you care about SEO?  Do you know why you should?  

Well, lucky for you this blog you clicked on is all about why you should care about SEO.  Here are a few good reasons.

Your visibility depends on it

Did you know that the first three organic search engine results account for 40% of all clickthroughs? If that doesn’t encourage you, then maybe this statistic will scare you: 30% of all results on Pages 1 and 2 don’t get clicked on at all.  In the immortal words of Ricky Bobby, “If you’re not first, you’re last.” If you want to win the click, you have to be in the top three rankings, end of story. Page 1 isn’t good enough. “If we build it, they will come,” is not good enough.  If you’re not first, you’re missing out on customers. Make the investment of time and resources, and get to the top of that list.

Your web traffic depends on it

…and therefore, your sales cycle.  Whether they’re there to make a purchase that day, schedule a demo or appointment, or learn more about your products and services, people need to be able to find you online.  And they need to have a good experience (more on that later). The first step in the process of them having a good experience is being able to find you. If your website isn’t performing as well as it should, or if you’ve seen a dip in web traffic over the last three to six months, it might be time for an SEO tune-up.

Your authority depends on it

Authority is a newer concept in the world of digital marketing and SEO.  Essentially, it’s a gauge of how trustworthy, knowledgeable, and accurate your site is.  Obviously, those are brand components that are super important to your customers; hence, they are important factors in your site’s SEO matrix.  Authority is a complex algorithm, but some of the things that influence it are:

  • The age and longevity of your site (favoring older, more established sites)
  • Number of backlinks
  • Number of unique backlinks
  • Frequency of page updates
  • Usefulness of links
  • And more

Additionally, if you show up in the top three results, your customers will automatically understand that you’re an “authority” for what they need.  You begin building trust right away, no matter what stage of the funnel they’re in.  

Your visitor experience depends on it

You only get one shot to make a first impression, right?  SEO, done properly, can help you make a great first impression.  Remember, you’re shooting for the top three search engine ranks. If you’re there, you’ve already got your customers’ attention.  The links should be easy to understand, relevant, and authoritative. From there, it’s up to your web dev and design teams to wow them with the experience they’re looking for.

And, as a bonus, if you’ve spent time working on your site’s SEO, chances are you’ve been working on your site.  Any effort you spend to improve your site will improve your visitor’s experience. It’s a symbiotic win-win for you and for them!

Well, do you care yet?  We didn’t spend too much time on how to improve your SEO (you can find that here[link to 5 Ways to Rank Higher on Google]), but hopefully we’ve given you some reasons to reevaluate your SEO mindset.  It’s not all hard numbers and algorithms; remember, you’re trying to reach real people with real needs. Understanding the realities of SEO can help you keep it real.  Real effective, that is.

Digital Agencies are experts who can quickly help implement SEO strategies! If you'd like a free quote, please contact us today!

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5 Tips To Use When Building a Brand Identity https://inclinemarketing.com/5-tips-for-building-a-brand-identity Mon, 13 Jan 2020 21:22:13 +0000 https://inclinemarketing.com/?p=3264 5 TIPS FOR BUILDING A BRAND IDENTITY

The tribe has spoken.

Unless you’re one of those people, you’re probably either an Apple person or an Android person. A Nike person or an Adidas person. As humans, we have a strong urge to identify with tribes of like-minded people. The most successful brands in the world understand the art and science of branding and build powerful identities and personas that attract large tribes of people.

Now, your company may not have the market penetration of Android or be as instantly-recognizable as Nike, but you can (and should and must) employ the same tactics as the big guys if you want your brand to be successful. Remember, you aren’t simply trying to sell your customers a product; you’re trying to induct them into your tribe.

Here are five tips for building a powerful brand identity:

DO YOUR RESEARCH [personas & competitive analysis]

Building a brand without doing research is like going to work without pants: you can still basically do everything you need to, but you’re going to get the wrong kind of attention. But you, as a smart marketer, aren’t going to make that mistake. Here are some of the pieces of information you should arm yourself with before building or refining your brand identity:

Personas – who are your target audiences? Be as specific as you can—beyond just the demographics and psychographics, give them names and needs, jobs and frustrations. Build out your vision of the real people you’re trying to reach and then use their needs to fuel your messaging and branding decisions.

Competitor Data – all’s fair in love and war, and this is war! Use tools like Moat, SpyFu, and BuiltWith to learn more about their SEO & PPC, digital ads, website tech, and other critical pieces of information. Learn what they’re saying to their audiences and figure out how you can reach your audience more clearly, directly, or interestingly.

Your Existing Brand – this can be the hardest part, because it often requires some self-reflection and honest (sometimes difficult) conversations about your current identity. Send surveys to current, trusted clients and internally to employees to get a finger on the pulse of your brand. Does the branding truly reflect your values or value props? Does it make sense externally? Is it old and outdated? Be objective as you review responses.

IDENTIFY YOUR VALUE PROPOSITIONS

With your research in hand, look at your company’s value propositions. What are your competitive advantages? What do customers like about you? What are your unique values and approaches?

Now that you’ve done your homework on the competition and on yourself, you should have some data-backed answers to these questions. You’ll also know the needs of your personas and can map your value props to those needs.

NOTE: This will be true for most of these tips, but using a whiteboard (or several) can really help you map out your value props and the messaging for each. More on messaging in a sec.

BUILD OUT YOUR BRAND ELEMENTS

Okay, now that you have your research underpinning your decisions and have identified your value propositions, it’s time for the fun part: actually building the brand! Most people want to jump to this phase first, but not you. You’re a smart marketer and have done your research.

Remember that a brand is so much more than just a sexy logo and a funny tagline. Yes, those things are important, but they’re components of the larger brand identity. You might have great hair be super tall, but those things (hopefully) don’t make up your entire identity. Same with brands. That being said, here are some of the most critical components to consider when actually building your brand elements:

Identity – if you’re going to invite people into your tribe, you’d better have something they can identify with. “Good customer service” is never going to inspire the kind of fanatacism you need to build a tribe.

Try this exercise: look at the nouns in your value propositions and core values. Chart them out on a whiteboard and work to bring those words to life. For instance, if one of your values is “Innovative”, you might write it out in a word cloud as follows:

Innovative > Edison > Tesla > lightbulb > outside-the-box > storm cloud

Select the elements and images that evoke the strongest emotional responses and can tie into other interesting visual treatments. The results of this exercise can help inform your logo, color pallette, messaging, and more.

Logo – please, please, please don’t let your nephew who “knows his way around Illustrator” create this for you. You need a professional graphic designer who has the training and wherewithal to capture the subtleties and essence of your brand in one distinct graphic. In fact, in most cases, the logo should be one of the last pieces of the brand puzzle you place. It’s the keystone of your brand, and should be treated as such.

Design Elements – this is where your graphic designers are really going to earn their keep. Using the insights you gained from the research steps and your identity exercise, have your designers select colors and typography that capture those emotions and values. This is the most subjective piece of this branding puzzle; in the end, you’ll know what feels right. Trust your designers’ judgment and go with what looks and feels right for you.

Brand Voice – one common mistake in building a brand is thinking the messaging will work itself out, or that snappy GEICO-esque copy is right for every brand. This is incorrect. Your brand has a distinct voice, one that will call to the people you want in your tribe in a way that they will answer.

Look back at your value propositions and the identity exercise for clues. Does your brand have a snarky voice? Is it self-deprecating or whimsical? Friendly, warm, and welcoming? Your research will give you the answers. The only thing it absolutely must be is true to the brand.

Once you’ve identified a voice, have your copywriting and communications teams practice writing in that voice until it feels natural and cohesive.

Style Guide – with all of these elements in place, it’s time to gather them into a single source of truth: the style guide. You can make this guide as robust or as simple as you need, but it needs to lay down the rules for every brand element you’ve created. This includes brand voicing, color and logo usage, typography, and even words your brand can or cannot use. Having this guide (and actually using it!) will ensure your brand looks clean, professional, and like your brand wherever it goes.

IMPLEMENT YOUR BRAND STRATEGY

Now that your brand elements are in place and your identity is distinctly and firmly identified, it’s time to get out there! Based on the needs of your personas, you’ll know what watering holes to find them at and how to speak to them. You may have slightly different messaging or even brand voicing based on the channel, and that’s okay.

Remember not to hit your prospective tribe members over the head with sales messaging all the time. Give them reasons to engage with you. Leave a curiosity gap that will have them coming to you, rather than you having to go to them all the time. Build mystique and prestige; spark conversations or curiosity; leave them wanting more.

However you do it, make sure your strategies are on-target and measurable, otherwise you won’t know if you’ve been successful.

REVIEW, REDISCOVER, REFINE

Lastly, don’t be afraid to iterate! Once you have some data back from your go-to-market strategy, compare it with your goals and see if there are opportunities to improve (spoilers: there definitely will be). Your brand needs to evolve as people’s needs change. Be sure to build your brand on elements that will last (e.g., building a brand on “YOLO” or “cash me outside howboudah” are probably not going to last), but find ways to be flexible and engaging as the zeitgeist changes.

To make this easy, figure out who you are and what you can do best; figure out who you need to be talking to; and then be the most authentic version of you (your brand) as you can be. Got it? Good. Your tribe is waiting.

If you'd like a FREE CONSULTATION on how to improve your brand, let us know!

 

Other helpful articles we've been featured in:

12 Super Creative Branding Ideas And Actionable Tips To Make Any Business Stand Out – Best Creative Advertising Agencies

15 Effective Brand Awareness Strategies: The Ultimate Guide To Building a Brand – Top Branding Agencies

Top 10 Strategies To Boost Digital Marketing Conversion Rates

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How To Create a Google My Business Listing https://inclinemarketing.com/creating-a-google-my-business-listing Wed, 13 Nov 2019 15:46:28 +0000 https://inclinemarketing.com/?p=3229 A Google Business Listing is one of the most important online tools for your business. Here's how to set it up.

First, go to https://www.google.com/business/ Then, click on the big green button that says, “Start Now.”

Google will prompt you to choose a Google account to associate with your listing, or, if you're already signed in, will use that account. You'll want to remember which email address you use!

Once you're in, Google will walk you through a five step process to set up a listing. It starts with your business name, location, industry, phone number and website, and a final step to verify your connection.

After you've filled out the form, Google will mail you a pin code that arrives within 5-14 business days. This comes in traditional mail, so be sure to sort through your mail every day! Once you receive the pin, return to the website above and log back in with your same email address. Google will then ask you for the pin code.

Once that's complete, you have a Google Business Listing! You can login with that email address at any time to see reviews, search data, and other customer actions. If you're signing up for IMG Software, please remember your email address. You'll need it to grant us manager access.

Check us out in our feature of the Best eCommerce Development Companies In The USA (That Are Up And Coming)Best eCommerce Development Companies In The USA (That Are Up And Coming)

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We Just Got Better! Incline Acquires CUrb Marketing https://inclinemarketing.com/incline-marketing-group-just-got-better-incline-marketing-acquires-curb-marketing Wed, 20 Feb 2019 19:45:38 +0000 https://inclinemarketing.com/?p=2919 It’s finally here. We're thrilled to announce that we are joining forces with CUrb Marketing and starting March 1 CUrb will now be merged into Incline Marketing Group. It has been an exciting adventure for all of those at CUrb Marketing over the past 2 years.

CUrb was a privately held full service marketing and advertising agency based in Boston, Massachusetts that was focused in consulting and strategic marketing within the health and lifestyle space.

IMG and CUrb became acquainted through mutual marketing connections. Over the course of the last 6 months, it because apparent that IMG was strong within the digital design, ads, and marketing space; while CUrb had a strong presence within the health and lifestyle industry in marketing consulting. The opportunities were realized that with a combined effort, a greater opportunity would arise for both companies to foster.

Through negotiations, it was determined that Incline Marketing Group (IMG) would become the parent owner of CUrb; resulting in a merger.

This is an exciting time for both organizations to expand their strengths and build a stronger grasp in the marketing industry. The decision to maintain the IMG branding was a “no-brainer” decision due to the unique branding and positioning of the company's President and CEO, Chet Norman, MBA.

Incline Marketing Group has experienced a 300% growth rate yearly for the last 2.5 years and has positioned themselves in a way to deliver invaluable services to their clients. Through this new exciting merge, we are confident we can further improve our high-quality work, but also offer additional components to our already vast marketing menu.

“We can’t thank our dedicated community enough for the opportunities we've been part in. We look forward to providing additional services which our clients are constantly inquiring for to maximize their profitability.” said Chet Norman.

 

“Though this was a tough decision on when to expand, but it only made sense for us to proceed in delivering even greater services.”

Incline Marketing Group is start-up based in St. George, Utah that was established in 2016. IMG has rapidly grown into covering needs of clients through the United States and Spain. IMG offers a full suite of options any company may need for marketing and advertising.

This full suite menu includes Google Ads, Facebook/Instagram Ads, website design, copywriting, graphic design, print materials, banners, signs, promotional apparel, event planning, lead generation, strategic consulting, and much more.

Let’s start our next chapter together.

For a free consultation, visit inclinemarketing.com

We are recognized as a top Website Design Company on DesignRush

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One-stop Printing Solution Now Available https://inclinemarketing.com/get-50-percent-off-printing Thu, 22 Nov 2018 22:04:12 +0000 https://inclinemkt.wordpress.com/2017/03/22/new-services-added/ We are pleased to announce our new printing service to save you money. We can beat anyone's rates 99.9% of the time! This means you now have a one-stop shop for all your marketing needs. Save time and money on collaboration and complete all your projects under one roof!

We can print brochures, postcards, EDDM mailing, banners, posters, window clings, stickers, invitations, envelopes, business cards, letterhead, and much more!

Contact us today and get a custom quote for your upcoming project today.

We are recognized as a Top 25 Enterprise Logo Design & Branding Agency on DesignRush

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Discover Your Social Media Strategy in 10 Easy Steps https://inclinemarketing.com/discover-your-social-media-strategy-in-10-easy-steps Fri, 08 Jun 2018 22:37:26 +0000 https://inclinemarketing.com/?p=2519 Did you know you can start a Social Media plan with only a few basic points you already know about your competitors, target audience, and your own business? Plus know exactly how to relay your message on each social media channel!

Over the years, I have helped with clients of all sizes, statues, and industries. However, each of them fall within the same category; the need of a Social Media Plan. We always develop an idea board of what they want to achieve before we begin publishing to any of their channels. Often times companies digital agencies are out of the question because of budget needs or they do not have someone available to be responsible for their efforts. I believe by following these basic 10 steps, you can begin your journey in conquering the social media world. These steps work great on all scales; new marketing professionals and small business owners until you need to hire an agency to manage all your efforts. Be creative, explore your industry for new innovative findings, and follow these steps to begin your social media journey to an effective plan!

1. End Goal Come First

Have you ever started a race without ever thinking of crossing the finish line? Of course not! The same applies for your social media strategy. Identify your marketing goals and how you want to communicate that. Define your short-term goals and your long-term goals that will increase your online presence, sales, visibility, and grow your business. Having these goals defined will help you reach the right market, on the right channel, with the right message.

2. Role of Social Media

With all many diverse social media channels available, it can be easy to get a colluded idea of which platform will best help you reach your communication goals. Each channel is not made the same. If you start posting without considering this, you will find yourself negatively impacting your digital strategy. Consider each network in your marketing mix. Facebook, LinkedIn, and Instagram are where followers communicate in exchange and is not where you want to PUSH your brand.

3. Watch Your Competitors

Identify who your main competitors are and find what channels they are using to reach your consumers. Outline how they are engaging with their customers, how they're communicating, and use that as a reference. The large players will most likely have the most engagement and best content. They might not be right in the same size as you but it will at least help you have an idea for comparison. The most important part is DO NOT COPY WHAT YOUR COMPETITORS ARE DOING! Use their information to start your own unique marketing plan.

4. Target Audience? Who is that?

Numbers are not everything! I have seen many businesses with countless numbers of followers, but often times these are not an accurate representation of their true target audience.  Think about these stakeholders of who will invest in the consumer journey of your service and/or product. That is where you will find those who need it most. These will consist of decision makers, business owners, partners, specialists, and even your own employees. Now think of each social media channel and which will best help you with your stakeholders. For example, you might use Facebook to reach employees and partners while using LinkedIn to reach decision makers and influencers. If you can create an ideal personas this will help you better understand your target for each platform.

5. What can you offer them that they can't get elsewhere?

What makes you decide to follow a brand? Is it because you like being sold to? Of course not! That brand is providing value and an experience the user cannot find elsewhere. Your target audience wants the same experience from you. A great starting point is to identify a solution to their problem, provide education, and the followers will come! Did you know that 42% of consumers make purchases because a brand provides education content for them? Educate, listen, and answer their questions. You will get more ideas of what other content you can create to engage them!

6. The Right Content: Choose Wisely

The personas you created in the previous step 4 will help you explore and discover the best content to engage your followers. Create and write social media content and blog posts for each persona. People often enjoy seeing a lot of visuals such as beautiful images, infographics, videos, and more. You can keep this informal on Facebook, Instagram needs to be very visual, and LinkedIn needs to portray your expertise. Be careful with the tone of your message. Engage your readers to interact with your message.

Another crucial point is to use hash-tags wisely! Hash-tags can significantly increase your overall reach with your content on Instagram and Twitter. I always recommend using 4-6 hash-tags while looking at existing conversations that have high engagement.

7. Videos Are King

By 2019, it is projected that 80% of internet traffic will be driven from videos. If that is true, you need to have your brand be part of this projection. Using a 90 second video will bring more attention than a 1,000 word post. Using the same information, but in video format, it be easier to be shared and understand. Video production is not expensive with cell phones available so easily with great video capabilities and using a few apps. It isn't the most ideal option, but it's a fantastic start until you can do things in a more professional format. Creativity doesn't have to be limited by your budget. Stories on Facebook or Instagram are great examples of popular video strategies.

8. Two Way Communication

Social media is a tool used for two-way communication. People will often comment good and bad things about your business and even ask questions. You need to be ready to answer them quickly and timely. It can be nerve-racking but it's a great thing to be able to communicate directly with your customers. You can even promote contents, run polls, and giveaways to create more continuous conversation.

9. Check Your Results

You can track pretty much everything you do on social media with the correct technique. Every platform offers their own variety of analytics showing you all your traffic and insights. You can even check what portion of your website traffic was driven from your content on social media. At first, it might be difficult to measure so boosting your content with paid options will help build up those numbers and will also increase organically over time.

10. Adjust and Move Forward

You can improve what your future content will be like from looking at your past content and results. It is a continuous process and you will need to build up milestones to help you measure and analyze what might be working well and what still needs some additional improvements. You can see which social channel is giving better results and with a budget, you can get into additional paid campaigns to focus your efforts on specific opportunities.

That's it! These 10 basic steps will help you kick-start your social media plan in no time! This will be a rewarding journey ahead. If this seems too daunting of a task and you would like help with your plan, send me a message or click here and I'd be glad to help you.

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Hiring: Event Marketing & Data Intern https://inclinemarketing.com/event-marketing-data-intern Wed, 27 Sep 2017 20:55:39 +0000 https://inclinemarketing.com/?p=1885 Who are we?

Incline Marketing Group (IMG) is one of the fastest marketing start-ups in Southern Utah and services businesses of all sizes throughout the Western US. We are a marketing and advertising agency that offers everything a business would need under one roof. As a one-source agency, clients can get everything from design, social ads, promotional products, and printing all done by IMG. This simplifies our clients workload and ensures they get it done right the first time. For additional information, visit inclinemkt.com/about-us/.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Incline Marketing Group, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

Are you looking for an exciting and rewarding internship experience? The event marketing internship at Incline Marketing offers that and more. As an intern, you are offered a first-hand look at the “behind the scenes” of the event marketing, online outreach, and building campaigns that work. You become an integral part in the marketing of Incline Marketing events and partnerships in St. George, Utah. The marketing department will teach you as much as you want to learn about event marketing and then some.

Responsibilities:

Office Learning Opportunities:

  • Learn about target demographics, promotions, managing guest lists
  • Learn to compile advertising summaries and radio promotion summaries
  • Compile, localize and distribute press releases
  • Contribute to creative development of advertising campaigns
  • Develop and coordinate grassroots campaigns
  • Fulfillment of trade and promotional ticket distribution
  • Compile marketing day-of-show information

Event Opportunities:

  • Assist with meet & greets with attendees and speakers
  • Attend weekly day-of-show meetings at venue
  • Learn about regulating on-site marketing activities (i.e. marketing table, prize wheel, giveaways, etc.)
  • Photograph events
  • Develop email marketing and outreach campaigns
  • Promote marketing on social media platforms

Engage patrons and inform them of upcoming events:

  • Detail-oriented
  • The ability to multi-task efficiently on a daily basis
  • Eager to learn and be proactive
  • The ability to conduct yourself in a professional manner at all times
  • The ability to thrive in a fast paced environment
  • A team player
  • A flexible schedule as some evenings and weekends may be required with advanced notice given
  • Able to input 10 hours a week for a 4-6 month commitment

Qualifications:

  • Must be enrolled in a Associate's/Bachelor's program at an accredited college or university with good standing
  • Pursuing a degree in Marketing, Journalism, Communication, Business or related field is preferred
  • Reliable transportation
  • Social media knowledge
  • Marketing background preferred
  • Ability to perform basic Microsoft Office program tasks such as using Excel, Word, etc.

This is a great internship opportunity in the Event/Marketing field. We are currently searching for a qualified individual to fill this internship position for Fall-Spring 2017/18. The student will work remotely and/or at our client's locations in St. George, Utah on an as needed basis.

It is a paid internship of $10/hour and requires 5-10 hours a week to reflect the need of your college credit requirements. Nights or weekends may be required. Reliable transportation is a must. Interns must receive academic credit from their college or university.

Resumes and cover letters are requested prior to October 15, 2017. Any applications received after this deadline will be reviewed on a weekly basis until the position is filled. Resumes and cover letters can be emailed to hr@inclinemkt.com

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

How to Apply:

Email the following to: hr@inclinemkt.com

  • Tell us about yourself
  • Experience you have with marketing (if applicable)
  • School you're attending
  • Resume
  • Portfolio
  • Contact info

EQUAL EMPLOYMENT OPPORTUNITY

Incline Marketing Group strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Incline Marketing Group recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Incline Marketing Group may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

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New Trend in Wedding Announcements https://inclinemarketing.com/special-wedding-announcement-prints-custom-design-high-quality-printing Tue, 20 Jun 2017 21:31:30 +0000 https://inclinemarketing.com/?p=1138

Weddings are expensive, overpriced, and often becomes a daunting task. Simplifying your workflow and reducing your out-of-pocket expenses is what every bride and groom are looking for; without compromising the quality and experience.

We are happy to provide high-quality invitation prints for a fraction of the price; save $600+ on wedding announcements.

What's included:

  • 1,000 Full color, double sided 5″ x 7″ prints of your wedding invitation
  • 1,000 Custom color 5″ x 7″ envelopes with pre-printed return address on every envelope (Saves you hours of labeling return address)
  • 2 sets of inserts to invite your guests to events outside of the reception. (Example: dinner, luncheon, temple sealing, ring ceremony, etc)
    • 100 Insert cards, full color 3.5″ x 2″ double sided inserts of one design
    • 100 Insert cards, full color 3.5″ x 2″ double sided inserts of one design
Normally for 1,000 invitations and envelopes, this invitation package would cost well over $1,200. We offer this for $575.00 plus tax*; saving you hundreds of dollars. Need fewer prints? No problem! Contact us for special pricing.

Need a design? We have your back! Use our graphic design service to produce the perfect invitation to cherish this special moment and get your announcements made for $150.

Contact us at orders@inclinemkt.com for custom quotes, place an order, and more!

Hailei P
St. George, UT
“We worked with Chet Norman at IMG for our wedding announcements. They do outstanding work and made sure we got exactly what we wanted! He was very personable in the process of putting our invites together, and extremely quick to respond to any questions we had or edits we wanted to make to our invites.”
Makayla B
St. George, UT
“I highly recommend Incline Marketing to anyone looking for excellent designs and excellent prices! I had my wedding invitations designed by Incline and they turned out better than I could have imagined, and saved me a TON of money!”
Sidney W
Draper, UT
“Our wedding invitations turned out better than I could have even hoped. Very clear printing quality for the pictures and graphics. The process was very easy and Chet made sure all the details were covered before finalizing. Shipping was very prompt. I would recommend anyone and everyone! Thanks again!”

Ready to get started? Let us know!

(*Pricing is for printing only of provided the print-ready files. Does not include invitation design.)

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