Originally, their brand was Exceptional Smiles with a Gentle Touch but didn’t have an updated website or logo. Their goal was to rebrand and reposition themselves as the experts they are. They were unsure of the exact direction they should go.
We approached this to help them establish a strong brand and name. They wanted something that was local and relevant but also unique. From our suggestions, it was apparent that Great Basin Dental was the name. We created a unique brand identity that has tied in their profession and location.
