Business Owners!
Nothing is more frustrating than spending money on a website… only to have it buried on page 5 of Google.
If your site isn’t showing up, don’t panic, it's almost always fixable. The truth is, most businesses aren’t failing because their service is bad…
They’re failing because Google can’t understand, trust, or properly index their website.
Here’s the good news:
You can fix most ranking problems this week.
Below is the exact checklist we use at Incline Marketing Group to help St. George businesses climb the rankings fast.
1. Your Website Has No Real SEO Strategy
Most websites fail because they’re built to look nice, not to rank.
A beautiful website with zero SEO is like a sports car with no engine.
Quick fix:
- Identify 5–10 main keywords you want to rank for
- Build each service page around ONE keyword topic
- Add those keywords to your title tags, H1s, and page content
- Make sure each page answers the searcher’s intent
If you’re trying to rank without keywords, you might as well be invisible.
2. Your Homepage Doesn’t Tell Google (or Customers) What You Do
A shockingly high number of homepages have NO clear statement of what the business offers.
If Google can’t figure it out in the first 3 seconds, you’re not ranking.
Your homepage MUST include:
A clear H1 (e.g., “St. George Utah Marketing Agency”)
A short description of exactly what you offer
Local signals (city names, service areas)
A fast-loading hero section
Quick fix:
Add a simple headline formula:
[Service] + [Location] + [Benefit or Specialization].
Example:
Website Design & SEO Services in St. George, Utah Helping Small Businesses Grow.
3. Your Website Loads Too Slowly
Google hates slow sites.
Customers hate slow sites.
Slow = lower rankings.
Common causes:
Huge, uncompressed images
Bloated themes
Bad hosting
Too many plugins
Quick fix:
Compress all images
Remove unnecessary plugins
Use fast hosting
Aim for load times under 2 seconds
Speed is a ranking factor. Fix it early.
4. Your Website Isn’t Mobile Friendly (This Is a Big One)
Over 60% of searches happen on a phone, especially in local markets.
If your site isn’t mobile-optimized, Google pushes you down the rankings.
Signs your mobile site is failing:
Buttons too small
Text hard to read
Layout breaks on smaller screens
Slow load times
Quick fix:
Run Google’s Mobile Friendly Test and fix every issue it flags.
5. You Don’t Have Enough Quality Content
Google ranks pages with depth, accuracy, and authority.
That means you need strong pages for each service you offer.
Quick fix:
Create (or improve) these pages:
Homepage
Dedicated service pages
About page
Location / service area pages
Blog articles answering customer questions
Google rewards websites that educate, not just sell.
6. You Have No Backlinks (Google Has No Reason to Trust You)
Backlinks = other websites vouching for your business.
No backlinks = no authority.
Quick fix:
Get simple, easy backlinks from:
Local directories
Chamber of Commerce
Vendor partners
Industry blogs
Guest posts
Sponsorships
Even 5–10 quality backlinks can improve rankings.
7. Your Website Has Technical Issues You Don’t See
Sometimes the problem isn’t content it’s structure.
Google can’t rank what it can’t crawl.
Common technical issues:
Broken links
Missing XML sitemap
Duplicate pages
Incorrect indexing settings
Missing schema markup
Thin content
Poor internal linking
Quick fix:
Run a full technical audit (Incline Marketing can do this for free).
Fixing just 3–4 major issues can jump your rankings quickly.
8. Your Competitors Are Doing It Better
In every market, there are businesses aggressively optimizing their websites.
If they’re doing SEO and you’re not… you lose — even if your quality is better.
Quick fix:
Analyze top competitors and ask:
What keywords are they targeting?
What content do they have that I don’t?
How many backlinks do they have?
What questions are they answering that I’m not?
Winning SEO = doing things just 10% better than others.
9. Your Website Isn’t Updated Regularly
Google likes active websites.
If your content is outdated, old, or untouched, you drop in rankings.
Quick fix:
Do this weekly:
Add a new blog post
Update your Google Business Profile
Add new images
Refresh service pages
Consistency beats perfection.
10. You Don’t Have a Clear Conversion Path
Even if people reach your website, they need to know what to do next.
Quick fix:
Add clear CTAs:
“Call Now”
“Get a Free Estimate”
“Book a Consultation”
A website without calls-to-action is a website that doesn’t convert.
The Bottom Line: You CAN Fix Your Rankings Fast
Most ranking problems are simple.
Most businesses just don’t know where to start.
This week alone, you can fix:
✅ Your homepage headline
✅ Your keywords
✅ Your page speed
✅ Your mobile layout
✅ Your SEO structure
✅ Your content strategy
And you’ll see the difference guaranteed.
If you want help implementing this checklist, Incline Marketing Group can get your site ranking, converting, and actually working for your business.
Need Your Website Fixed? We Can Help.
Incline Marketing Group specializes in:
Local SEO
Google Business optimization
Website design
Branding
Conversion-focused layouts
Social media
Content creation
We help St. George businesses get found, get leads, and grow.
👉 Get a free website + SEO audit today.