Social Media Ads Questionnaire

Ready to Start?

Let's Begin!

Your Business Details

Company Name

First Name

Last Name

Phone/Mobile

What is your main website URL?

What is your business phone number?

About Your Business

What is the line of business you are in?

How would you describe your business?

What does your company offer? (products/services), prioritizing top performing offers.)

Website & Tracking Details

Will there be dedicated landing pages?

Yes

Do you have existing landing pages?

Yes

No, please build some for me. ($85/hour applies)

Do You Have Access To Your Website to Add Tracking?

Yes, I'll provide it.

Do you currently report on your website statistics? Who is visiting, when, where are they from etc? Would you like to be able to?

Yes, I already do.

No, but I'd like it set up. (+$75)

Please provide the login URL, username and password here:

Ads & Goals Details

What is your advertising budget? (This is the exact dollar amount you want to put on paid ads with Facebook, etc)

What is the goal of your campaign?

Sales

Leads

Calls

What are your short-term social media goals? (3 months)

What are your long-term social media goals? (12 months)

How will you measure success?

Where do you want your ads to show geographically? Please be specific.

Provide 10 Keyword Examples About Your Business (be specific):

Any incentives, sales, or promotions we should be aware of?

Yes

Please provide those details here:

Please Provide 2-3 Competitor Examples:

Anything we should NOT put in the ad copy? (ex. "free estimate")

Audience Details

Who is your target audience? (age, gender, location, occupation, income level, etc. If unknown, generally describe who you want to reach.)

Please tell us about your typical customer? (needs, desires, preferences, fears, pain, etc.)

Please tell us why your desired Audience would choose or buy your products/services over your competitors?

Please list any blogs, websites, influencers or magazines you are aware your audience follows.

Is there anything else we should know about your target audience?

Voice & Content Details

Now, we want to know how you deal with your customers so we can portray the same in your social media.

What writing voice or tone best reflects your brand and customers? (Inspirational, educational, conversational, humorous, etc.)

Is there anything in particular that you do not want posted or communicated?

Would you like to see your content/advertisements in advance?

Yes, I want to approve

No, go ahead without approval

If you do not review the content/ads in a timely manner, would you like us to publish or to wait?*

Yes, always publish

No, wait for me to approve

Are there any social media channels that you admire? Please provide the names or links below.

ANY additional questions, comments, or things we should know about your company?

Please attach any logos or files you think we should have here:

Choose File

Confirmation & Agreement

By submitting this form, you agree to the following:

The information you have submitted is accurate
We can build your social media based off the budgets, locations and info provided
You have given us admin access to your social media pages
You have given us admin access to your social media ad account
There are no other agencies managing your social media pages
Your billing is in place and in good standing with your social media account
You agree to the terms and conditions of our advertising agreement

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